Arielle specializes in innovation for new and established companies that have found themselves stuck in processes and patterns that are no longer working. 

She started her career as a designer and developer in the entertainment industry doing the first web products for The Hobbit, He’s Just Not That Into You, and Harold and Kumar’s White Castle. She worked with OK Go and Amanda Palmer to build and monetize their talent as digital-led artists. She worked with Sierra Club, the US’s largest environment non-profit (founded 1892, 1+ million members) as Product Head to reinvigorate their digital presence and products. Tackling the online presence of the magazine to campaign tools (and everything in between), Arielle won a Webby Honoree Award for one of her products. After a stint on Mozilla‘s Open Innovation team, working on tooling for the Open Source Community, Arielle joined Small Improvements as VP of Product to further innovate HR tech and the future of work.